Here’s a 3-email follow-up sequence designed to feel more personal, reduce promotional signals, and work well in Mautic Version 4.
I kept the structure:
- Email 1: curiosity + problem awareness
- Email 2: simple explanation + product sheet offer
- Email 3: soft follow-up + low-pressure CTA
Email 1
Subject options
- quick question about supplement absorption
- how do you tell what’s actually working?
- a simple way to get a clearer wellness baseline
Copy
Hi {contactfield=firstname|default=there},
Quick question—
How do you usually tell if the supplements you take each day are actually being absorbed the way you expect?
Most people don’t really have a clear way to check.
They just go by how they feel.
That’s one reason tools like Prysm iO are getting attention.
It uses a quick fingertip scan to provide a simple snapshot of antioxidant levels, which can be helpful as a starting point for tracking wellness habits over time.
No complicated process.
Just a practical way to get another layer of visibility.
If you’d like, I can send over a short overview and the wellness assessment sheet.
Just reply and I’ll send it over.
— {ownername}
Nu Skin Wellness Partner
{owneremail}
Mautic HTML Version — Email 1
<html lang=“en”>
<head>
<meta charset=“UTF-8”>
<meta http-equiv=“Content-Type” content=“text/html; charset=UTF-8”>
<meta name=“viewport” content=“width=device-width, initial-scale=1.0”>
<title>Quick question about supplement absorption</title>
</head>
<body style=“margin:0; padding:0; background-color:#f4f7fb; font-family:Arial, Helvetica, sans-serif; color:#1f2937;“><div style=“display:none; max-height:0; overflow:hidden; opacity:0; mso-hide:all;“>
A simple way to get a clearer picture of how your supplement routine is performing.
</div><table role=“presentation” cellpadding=“0” cellspacing=“0” border=“0” width=“100%” style=“width:100%; background-color:#f4f7fb; margin:0; padding:0;“>
<tr>
<td align=“center” style=“padding:24px 12px;“>
<table role=“presentation” cellpadding=“0” cellspacing=“0” border=“0” width=“100%” style=“max-width:640px; width:100%; background-color:#ffffff; border:1px solid #e5e7eb; border-radius:12px; overflow:hidden;“>
<tr>
<td style=“padding:32px 32px 12px 32px;“>
<div style=“font-size:12px; line-height:18px; color:#6b7280; text-transform:uppercase; letter-spacing:.4px;“>
Wellness Insight
</div>
<h1 style=“margin:8px 0 0 0; font-size:28px; line-height:36px; color:#111827; font-weight:bold;“>
A clearer way to look at supplement absorption
</h1>
</td>
</tr>
<tr>
<td style=“padding:0 32px 8px 32px;“>
<p style=“margin:0 0 16px 0; font-size:17px; line-height:26px;“>Hi {contactfield=firstname|default=there},</p>
<p style=“margin:0 0 16px 0; font-size:17px; line-height:26px;“>Quick question—</p>
<p style=“margin:0 0 16px 0; font-size:17px; line-height:26px;“>
How do you usually tell if the supplements you take each day are actually being absorbed the way you expect?
</p>
<p style=“margin:0 0 16px 0; font-size:17px; line-height:26px;“>
Most people don’t really have a clear way to check.<br>They just go by how they feel.
</p>
<p style=“margin:0 0 16px 0; font-size:17px; line-height:26px;“>
That’s one reason tools like Prysm iO are getting attention.
</p>
<p style=“margin:0 0 16px 0; font-size:17px; line-height:26px;“>
It uses a quick fingertip scan to provide a simple snapshot of antioxidant levels, which can be helpful as a starting point for tracking wellness habits over time.
</p>
<p style=“margin:0 0 24px 0; font-size:17px; line-height:26px;“>
No complicated process.<br>Just a practical way to get another layer of visibility.
</p>
</td>
</tr>
<tr>
<td style=“padding:0 32px 24px 32px;“>
<p style=“margin:0; font-size:16px; line-height:24px; color:#4b5563;“>
If you’d like, just reply and I can send over a short overview and the wellness assessment sheet.
</p>
</td>
</tr>
<tr>
<td style=“padding:0 32px 32px 32px;“>
<p style=“margin:0 0 4px 0; font-size:16px; line-height:24px; font-weight:bold;“>{ownername}</p>
<p style=“margin:0 0 4px 0; font-size:15px; line-height:22px; color:#4b5563;“>Nu Skin Wellness Partner</p>
<p style=“margin:0; font-size:15px; line-height:22px; color:#4b5563;“>
<a href=“mailto:{owneremail}” style=“color:#2563eb; text-decoration:none;“>{owneremail}</a>
</p>
</td>
</tr>
<tr>
<td style=“padding:20px 32px; background-color:#f9fafb; border-top:1px solid #e5e7eb;“>
<p style=“margin:0 0 8px 0; font-size:12px; line-height:18px; color:#6b7280;“>Sent to {contactfield=email}</p>
<p style=“margin:0 0 8px 0; font-size:12px; line-height:18px; color:#6b7280;“>
To stop receiving these emails, <a href=“{unsubscribe_url}” style=“color:#2563eb; text-decoration:none;“>unsubscribe here</a>.
</p>
<p style=“margin:0; font-size:12px; line-height:18px; color:#6b7280;“>
Having trouble viewing this email? <a href=“{webview_url}” style=“color:#2563eb; text-decoration:none;“>Open in your browser</a>.
</p>
</td>
</tr>
</table>
</td>
</tr>
</table>
</body>
</html>
Email 2
Subject options
- what the scan is meant to help with
- a quick look at how Prysm iO works
- here’s what people like about the scan
Copy
Hi {contactfield=firstname|default=there},
I wanted to follow up on my last note.
One thing people like about Prysm iO is that it gives them a simple way to start a more informed wellness conversation.
Instead of relying only on guesswork, they can use a quick fingertip scan to get a snapshot they can review right away.
What stands out to many people:
- it’s quick
- it’s noninvasive
- it gives them a clearer baseline
- it’s easy to revisit over time
For some, that makes it easier to stay more consistent with their daily routine and track progress more intentionally.
If you want, I can send over the wellness assessment sheet so you can take a closer look.
— {ownername}
Nu Skin Wellness Partner
{owneremail}
Mautic HTML Version — Email 2
<html lang=“en”>
<head>
<meta charset=“UTF-8”>
<meta http-equiv=“Content-Type” content=“text/html; charset=UTF-8”>
<meta name=“viewport” content=“width=device-width, initial-scale=1.0”>
<title>A quick look at how Prysm iO works</title>
</head>
<body style=“margin:0; padding:0; background-color:#f4f7fb; font-family:Arial, Helvetica, sans-serif; color:#1f2937;“><div style=“display:none; max-height:0; overflow:hidden; opacity:0; mso-hide:all;“>
A simple overview of what people find useful about the scan.
</div><table role=“presentation” cellpadding=“0” cellspacing=“0” border=“0” width=“100%” style=“width:100%; background-color:#f4f7fb; margin:0; padding:0;“>
<tr>
<td align=“center” style=“padding:24px 12px;“>
<table role=“presentation” cellpadding=“0” cellspacing=“0” border=“0” width=“100%” style=“max-width:640px; width:100%; background-color:#ffffff; border:1px solid #e5e7eb; border-radius:12px; overflow:hidden;“>
<tr>
<td style=“padding:32px 32px 12px 32px;“>
<div style=“font-size:12px; line-height:18px; color:#6b7280; text-transform:uppercase; letter-spacing:.4px;“>
Wellness Insight
</div>
<h1 style=“margin:8px 0 0 0; font-size:28px; line-height:36px; color:#111827; font-weight:bold;“>
A quick look at how Prysm iO works
</h1>
</td>
</tr>
<tr>
<td style=“padding:0 32px 8px 32px;“>
<p style=“margin:0 0 16px 0; font-size:17px; line-height:26px;“>Hi {contactfield=firstname|default=there},</p>
<p style=“margin:0 0 16px 0; font-size:17px; line-height:26px;“>
I wanted to follow up on my last note.
</p>
<p style=“margin:0 0 16px 0; font-size:17px; line-height:26px;“>
One thing people like about Prysm iO is that it gives them a simple way to start a more informed wellness conversation.
</p>
<p style=“margin:0 0 16px 0; font-size:17px; line-height:26px;“>
Instead of relying only on guesswork, they can use a quick fingertip scan to get a snapshot they can review right away.
</p>
</td>
</tr>
<tr>
<td style=“padding:0 32px 20px 32px;“>
<table role=“presentation” cellpadding=“0” cellspacing=“0” border=“0” width=“100%” style=“background-color:#f9fafb; border:1px solid #e5e7eb; border-radius:10px;“>
<tr>
<td style=“padding:20px;“>
<p style=“margin:0 0 10px 0; font-size:16px; line-height:24px; color:#111827; font-weight:bold;“>
What stands out to many people:
</p>
<ul style=“margin:0; padding-left:20px; color:#374151;“>
<li style=“margin:0 0 10px 0; font-size:16px; line-height:24px;“>it’s quick</li>
<li style=“margin:0 0 10px 0; font-size:16px; line-height:24px;“>it’s noninvasive</li>
<li style=“margin:0 0 10px 0; font-size:16px; line-height:24px;“>it gives them a clearer baseline</li>
<li style=“margin:0; font-size:16px; line-height:24px;“>it’s easy to revisit over time</li>
</ul>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style=“padding:0 32px 24px 32px;“>
<p style=“margin:0; font-size:16px; line-height:24px; color:#4b5563;“>
If you want, reply to this email and I can send over the wellness assessment sheet so you can take a closer look.
</p>
</td>
</tr>
<tr>
<td style=“padding:0 32px 32px 32px;“>
<p style=“margin:0 0 4px 0; font-size:16px; line-height:24px; font-weight:bold;“>{ownername}</p>
<p style=“margin:0 0 4px 0; font-size:15px; line-height:22px; color:#4b5563;“>Nu Skin Wellness Partner</p>
<p style=“margin:0; font-size:15px; line-height:22px; color:#4b5563;“>
<a href=“mailto:{owneremail}” style=“color:#2563eb; text-decoration:none;“>{owneremail}</a>
</p>
</td>
</tr>
<tr>
<td style=“padding:20px 32px; background-color:#f9fafb; border-top:1px solid #e5e7eb;“>
<p style=“margin:0 0 8px 0; font-size:12px; line-height:18px; color:#6b7280;“>Sent to {contactfield=email}</p>
<p style=“margin:0 0 8px 0; font-size:12px; line-height:18px; color:#6b7280;“>
To stop receiving these emails, <a href=“{unsubscribe_url}” style=“color:#2563eb; text-decoration:none;“>unsubscribe here</a>.
</p>
<p style=“margin:0; font-size:12px; line-height:18px; color:#6b7280;“>
Having trouble viewing this email? <a href=“{webview_url}” style=“color:#2563eb; text-decoration:none;“>Open in your browser</a>.
</p>
</td>
</tr>
</table>
</td>
</tr>
</table>
</body>
</html>
Email 3
Subject options
- should I send the wellness sheet over?
- still curious about the fingertip scan?
- one last note on Prysm iO
Copy
Hi {contactfield=firstname|default=there},
Just circling back one last time.
If you’ve been looking for a simple way to get a better read on how your supplement routine is supporting your wellness goals, Prysm iO may be worth a look.
The reason some people find it helpful is simple:
it gives them a quick, noninvasive snapshot they can use as a reference point over time.
If you want the product sheet or a short overview, just reply with:
send it over
And I’ll get it to you.
— {ownername}
Nu Skin Wellness Partner
{owneremail}
Mautic HTML Version — Email 3
<html lang=“en”>
<head>
<meta charset=“UTF-8”>
<meta http-equiv=“Content-Type” content=“text/html; charset=UTF-8”>
<meta name=“viewport” content=“width=device-width, initial-scale=1.0”>
<title>One last note on Prysm iO</title>
</head>
<body style=“margin:0; padding:0; background-color:#f4f7fb; font-family:Arial, Helvetica, sans-serif; color:#1f2937;“><div style=“display:none; max-height:0; overflow:hidden; opacity:0; mso-hide:all;“>
A final note if you want the product sheet or short overview.
</div><table role=“presentation” cellpadding=“0” cellspacing=“0” border=“0” width=“100%” style=“width:100%; background-color:#f4f7fb; margin:0; padding:0;“>
<tr>
<td align=“center” style=“padding:24px 12px;“>
<table role=“presentation” cellpadding=“0” cellspacing=“0” border=“0” width=“100%” style=“max-width:640px; width:100%; background-color:#ffffff; border:1px solid #e5e7eb; border-radius:12px; overflow:hidden;“>
<tr>
<td style=“padding:32px 32px 12px 32px;“>
<div style=“font-size:12px; line-height:18px; color:#6b7280; text-transform:uppercase; letter-spacing:.4px;“>
Wellness Insight
</div>
<h1 style=“margin:8px 0 0 0; font-size:28px; line-height:36px; color:#111827; font-weight:bold;“>
One last note on Prysm iO
</h1>
</td>
</tr>
<tr>
<td style=“padding:0 32px 8px 32px;“>
<p style=“margin:0 0 16px 0; font-size:17px; line-height:26px;“>Hi {contactfield=firstname|default=there},</p>
<p style=“margin:0 0 16px 0; font-size:17px; line-height:26px;“>
Just circling back one last time.
</p>
<p style=“margin:0 0 16px 0; font-size:17px; line-height:26px;“>
If you’ve been looking for a simple way to get a better read on how your supplement routine is supporting your wellness goals, Prysm iO may be worth a look.
</p>
<p style=“margin:0 0 16px 0; font-size:17px; line-height:26px;“>
The reason some people find it helpful is simple: it gives them a quick, noninvasive snapshot they can use as a reference point over time.
</p>
<p style=“margin:0 0 24px 0; font-size:17px; line-height:26px;“>
If you want the product sheet or a short overview, just reply with:<br><br>
<strong>send it over</strong>
</p>
</td>
</tr>
<tr>
<td style=“padding:0 32px 32px 32px;“>
<p style=“margin:0 0 4px 0; font-size:16px; line-height:24px; font-weight:bold;“>{ownername}</p>
<p style=“margin:0 0 4px 0; font-size:15px; line-height:22px; color:#4b5563;“>Nu Skin Wellness Partner</p>
<p style=“margin:0; font-size:15px; line-height:22px; color:#4b5563;“>
<a href=“mailto:{owneremail}” style=“color:#2563eb; text-decoration:none;“>{owneremail}</a>
</p>
</td>
</tr>
<tr>
<td style=“padding:20px 32px; background-color:#f9fafb; border-top:1px solid #e5e7eb;“>
<p style=“margin:0 0 8px 0; font-size:12px; line-height:18px; color:#6b7280;“>Sent to {contactfield=email}</p>
<p style=“margin:0 0 8px 0; font-size:12px; line-height:18px; color:#6b7280;“>
To stop receiving these emails, <a href=“{unsubscribe_url}” style=“color:#2563eb; text-decoration:none;“>unsubscribe here</a>.
</p>
<p style=“margin:0; font-size:12px; line-height:18px; color:#6b7280;“>
Having trouble viewing this email? <a href=“{webview_url}” style=“color:#2563eb; text-decoration:none;“>Open in your browser</a>.
</p>
</td>
</tr>
</table>
</td>
</tr>
</table>
</body>
</html>
Recommended send timing
For this sequence in Mautic:
- Email 1: Day 1
- Email 2: Day 3
- Email 3: Day 6 or 7
That keeps the follow-up light without feeling crowded.
Best Mautic setup notes
Use these tokens:
{contactfield=firstname|default=there}{contactfield=email}{ownername}{owneremail}{unsubscribe_url}{webview_url}
For deliverability:
- keep one main CTA per email
- favor reply-based CTAs over multiple links
- include a plain-text version for each email
- avoid stuffing in extra buttons, attachments, or promotional banners
Best subject line picks
If you want the safest set:
- Email 1: quick question about supplement absorption
- Email 2: a quick look at how Prysm iO works
- Email 3: one last note on Prysm iO
Small improvement I recommend
For Email 2, if you want more clicks instead of replies, change the last sentence to:
If you want to take a closer look, here’s the wellness assessment sheet:
and add one tracked Mautic link.
For best inbox placement, though, the current reply-first version is stronger.
I can also turn these into matching plain-text companion versions or give you a single-column Mautic-safe stripped version if your editor keeps altering the formatting.
