Results of the The Hook, Story, Offer Blueprint: Mastering Russell Brunson’s Ad Copywriting Formula

1. E-commerce Niches:

• Niche 1: Sustainable/Eco-Friendly Products:
  • High Demand: Growing consumer awareness and demand for environmentally responsible products.
  • Low Competition (for AI-Powered Email): While the niche itself is competitive, few brands are leveraging AI to personalize their email marketing specifically around sustainability values.
  • Targeted Promotion Angle: “Boost your brand’s message of sustainability with AI-powered email that resonates with conscious consumers. Improve engagement and conversions by highlighting your eco-friendly values.”
• Niche 2: Personalized Gifts/Custom Goods:
  • High Demand: The demand for unique and personalized gifts continues to grow, particularly around holidays and special occasions.
  • Low Competition (for AI-Powered Email): The personalized nature of the products lends itself perfectly to personalized email marketing, but most businesses in this space aren’t fully utilizing AI for this.
  • Targeted Promotion Angle: “Supercharge your personalized gift sales with AI. Craft unique email campaigns that showcase the perfect customized product for every recipient, driving higher conversion rates.”
• Niche 3: Subscription Boxes (Specific Verticals like Pet Supplies, Beauty, or Hobby Boxes):
  • High Demand: Subscription boxes offer recurring revenue and a convenient way for customers to discover new products. Specific verticals within subscription boxes often have dedicated and engaged audiences.
  • Low Competition (for AI-Powered Email): Focus on a specific vertical like “pet supplies” or “beauty boxes” because there will be less generalized competition.
  • Targeted Promotion Angle: “Maximize subscriber lifetime value with AI-driven email marketing for subscription boxes. Personalize product recommendations, reduce churn, and increase upsell opportunities.”

2. SaaS Niches:

• Niche 1: Productivity Tools for Remote Teams:
  • High Demand: Remote work is increasingly prevalent, and teams need effective tools for communication, collaboration, and project management.
  • Low Competition (for AI-Powered Email): Many productivity tools focus on product features, but don’t always prioritize personalized onboarding and engagement emails.
  • Targeted Promotion Angle: “Drive adoption and reduce churn for your remote team productivity SaaS. Use AI to personalize onboarding emails, provide targeted support, and highlight features that boost team performance.”
• Niche 2: Cybersecurity Solutions for Small Businesses:
  • High Demand: Small businesses are increasingly vulnerable to cyberattacks, and they need affordable and easy-to-use security solutions.
  • Low Competition (for AI-Powered Email): While cybersecurity is a hot topic, many SaaS companies struggle to effectively communicate the value of their solutions to non-technical users.
  • Targeted Promotion Angle: “Educate and protect your small business customers with AI-powered email marketing for cybersecurity. Explain complex security concepts in a clear and engaging way, building trust and driving adoption.”
• Niche 3: Niche Vertical SaaS (e.g., Software for Breweries, Independent Bookstores, or Local Farms):
  • High Demand: These niche businesses have very specific software needs that general-purpose SaaS solutions don’t always address.
  • Low Competition (for AI-Powered Email): Niche markets are more specific and targeted reducing competition.
  • Targeted Promotion Angle: “For [Specific Niche], boost conversion and engagement using AI in your email campaigns.”

3. Marketing Agency Niches:

• Niche 1: Marketing for Local Businesses (Restaurants, Retail, Services):
  • High Demand: Local businesses need help reaching customers in their communities and competing with larger chains.
  • Low Competition (for AI-Powered Email): Many agencies focus on larger clients, leaving a gap in the market for agencies specializing in local marketing.
  • Targeted Promotion Angle: “Help local businesses thrive with AI-powered email marketing that drives foot traffic and increases customer loyalty. Offer personalized promotions and targeted messages that resonate with local communities.”
• Niche 2: Marketing for Non-Profits and Charities:
  • High Demand: Non-profits need to raise awareness and donations, but often have limited budgets and resources.
  • Low Competition (for AI-Powered Email): Agencies that understand the unique challenges of non-profit marketing can differentiate themselves.
  • Targeted Promotion Angle: “Empower non-profits to amplify their impact with AI-powered email marketing that maximizes donations and volunteer engagement. Craft compelling stories and personalized appeals that resonate with donors.”
• Niche 3: Marketing for Healthcare Professionals (Doctors, Dentists, Therapists):
  • High Demand: Healthcare professionals need to attract new patients and retain existing ones, but must also comply with strict regulations and ethical guidelines.
  • Low Competition (for AI-Powered Email): Agencies with expertise in healthcare marketing can provide valuable services while ensuring compliance with HIPAA and other regulations.
  • Targeted Promotion Angle: “Help healthcare professionals connect with patients through email.”

Key Considerations for Promotion:

• Specificity is Key: Tailor your marketing messages to the specific needs and pain points of each niche.
• Show, Don’t Just Tell: Demonstrate how your AI-powered solution can deliver tangible results for businesses in each niche. Use case studies and testimonials.
• Content Marketing: Create valuable content (blog posts, webinars, ebooks) that addresses the challenges and opportunities in each niche.
• Partnerships: Collaborate with influencers and industry experts in each niche to reach a wider audience.

By focusing on these niche markets and tailoring your marketing efforts, you can increase your chances of success and establish yourself as a leader in AI-powered sales email marketing.

Given the nature of expertise and contact information, I can’t provide direct contact details due to privacy. However, I can point you to professionals with strong portfolios and public profiles. I’ll focus on identifying individuals who demonstrably excel in the intersection of copywriting, AI, and your target business segments.

Important Note: The “top” is subjective and constantly evolving. These are strong contenders based on current public information, thought leadership, and demonstrated results. I recommend you do further research and vet their experience against your specific needs.

1. E-commerce:

• Expert: Talia Wolf
  • Why: Talia Wolf specializes in conversion-driven copywriting and marketing strategy, particularly for e-commerce. While she doesn’t explicitly advertise “AI-powered” copywriting, her data-driven approach and focus on understanding customer behavior align perfectly with how AI can enhance email marketing. She is the founder of GetUplift.
  • Portfolio Highlights: Her portfolio includes case studies showcasing significant conversion rate increases for e-commerce clients. Look for projects where she’s optimized product descriptions, landing pages, and sales funnels.
  • Where to Find Her:
    • LinkedIn: Search for “Talia Wolf GetUplift”
    • GetUplift Website: https://getuplift.co.il/ (Look for case studies and blog posts)
    • Focus on keywords when searching for portfolio examples and content to check for AI integration potential

2. SaaS:

• Expert: Joel Klettke
  • Why: Joel Klettke is a well-known SaaS copywriter who emphasizes understanding the customer journey and crafting compelling narratives. His approach aligns with the “Story” aspect of your Hook, Story, Offer framework.
  • Portfolio Highlights: Case studies featuring SaaS companies with significant user growth and conversion rate improvements. Look for work where he’s crafted email sequences for onboarding, lead nurturing, and customer retention.
  • Where to Find Him:
    • Website: Business Casual Copywriting (search on Google)
    • LinkedIn: Search for “Joel Klettke”
    • Focus on blog posts and portfolio samples to check for AI integration potential

3. Marketing Agencies:

• Expert: Amy Porterfield
  • Why: Amy is an expert in digital marketing strategy, particularly for small businesses and entrepreneurs. She is especially good at translating complex marketing concepts into actionable advice, perfect for an agency looking to adopt AI.
  • Portfolio Highlights: Amy has a strong track record of helping entrepreneurs build successful online businesses. Although she may not explicitly focus on AI, her methodologies can definitely be combined with it.
  • Where to Find Her:
    • Website: amyporterfield.com
    • Podcast: Online Marketing Made Easy
    • Focus on finding AI integration methods

Important Considerations:

• AI Expertise: Because the use of AI in copywriting is relatively new, few copywriters explicitly market themselves as “AI-powered copywriters.” You’ll need to assess their understanding of AI tools and their willingness to integrate them into their workflow. Look for copywriters who emphasize data-driven approaches, personalization, and automation, as these are key areas where AI can add value.
• Portfolio Review: Carefully review their portfolios to see if their work aligns with your style and target audience.
• Interview: Conduct interviews to assess their understanding of your business, their approach to copywriting, and their willingness to learn and adapt.
• Test Project: Consider assigning a small test project to evaluate their skills and fit before committing to a larger engagement.

ICA Name: “Eco-Conscious Conversion Catalyst”

I. Demographics:

• Age: 28-45 years old
• Gender: Skews slightly female (60/40 split, reflecting the customer base in this niche)
• Location: Primarily North America and Europe (markets with high awareness of sustainability)
• Education: Bachelor’s degree or higher (reflecting a higher level of consumer awareness and willingness to invest in sustainable products)
• Income: Household income of $75,000 – $150,000+ (indicating disposable income to spend on ethically sourced and sustainable products)
• Job Title:
  • E-commerce Business Owner
  • Marketing Manager
  • Head of Sustainability / Brand Purpose
• Company Size: Small to medium-sized businesses (1-50 employees)

II. Psychographics:

• Values: Deeply cares about environmental issues, social justice, and ethical sourcing.
• Lifestyle: Actively seeks out sustainable alternatives to everyday products. Conscious consumer.
• Personality: Empathetic, values authenticity and transparency, wants to make a positive impact.
• Attitude: Skeptical of “greenwashing” and demands verifiable proof of sustainability claims.
• Interests: Environmental activism, ethical fashion, organic food, conscious travel, zero-waste living.

III. Pain Points:

• Difficulty standing out in a crowded e-commerce market: Struggling to differentiate their brand and products in a sea of competitors.
• Low email conversion rates: Sales emails aren’t resonating with their target audience, leading to low click-through rates and sales.
• Lack of time and resources for effective email marketing: Too busy running the business to dedicate time to crafting compelling email content.
• Challenge in communicating their brand’s values authentically: Difficulty conveying their commitment to sustainability in a way that builds trust and avoids appearing insincere.
• Struggling to build a loyal customer base: Difficulty fostering long-term relationships with customers beyond the initial purchase.
• Difficulty personalizing email communication effectively: Manual segmentation takes time and doesn’t provide enough granularity for truly personalized messaging.
• Not getting the ROI that they want from their email marketing efforts.

IV. Goals:

• Increase brand awareness and recognition: Become a trusted and respected brand in the sustainable products market.
• Drive higher email conversion rates and sales: Improve the ROI of their email marketing efforts.
• Build a loyal and engaged customer base: Foster long-term relationships with customers who share their values.
• Communicate their brand’s sustainability values authentically: Build trust and credibility with consumers.
• Save time and resources on email marketing: Automate and streamline their email marketing processes.
• Improve customer lifetime value.
• Attract new customers.

V. Preferred Communication Channels:

• Email: (Ironically!) They appreciate well-crafted, personalized emails that provide value and are not overly promotional.
• Social Media: Actively engaged on Instagram, Facebook, and Pinterest, following brands and influencers in the sustainability space. Look for them on LinkedIn as well.
• Industry Blogs and Publications: Read articles and reports on sustainable business practices, e-commerce marketing, and consumer trends.
• Webinars and Online Events: Attend online events focused on e-commerce marketing, sustainability, and ethical business practices.
• Podcasts: Listen to podcasts related to e-commerce, marketing, and sustainability.

VI. Keywords & Phrases:

• “Sustainable e-commerce marketing”
• “Ethical email marketing”
• “Eco-friendly email campaigns”
• “AI-powered personalization for sustainability”
• “Green marketing strategies”
• “Conversion optimization for eco-conscious brands”
• “Building brand trust with sustainable messaging”
• “Authentic marketing for ethical businesses”
• “Email automation for sustainable products”

VII. What Makes Them Say “YES!”:

• Demonstrated Results: Case studies and testimonials showing how your solution has helped other sustainable e-commerce businesses increase conversions and build brand loyalty.
• Authenticity and Transparency: Clear communication about how your solution aligns with their values and avoids “greenwashing.”
• Ease of Use: A user-friendly platform that doesn’t require extensive technical expertise.
• Personalization Capabilities: The ability to create highly targeted and personalized email campaigns that resonate with their audience.
• Affordable Pricing: A pricing structure that fits their budget and provides a clear return on investment.
• Focus on Data Privacy: Compliance with GDPR and other data privacy regulations.
• Exceptional Support: Responsive and helpful customer support.

By focusing your marketing efforts on this Ideal Customer Avatar, you’ll be more likely to attract and convert businesses that are a perfect fit for your AI-powered sales email solution. Remember to continually refine this ICA as you gather more data and insights from your target market.

Notes:

• Spending Budget: This is an estimated monthly budget for your AI-powered sales email solution. Actual spending may vary based on the specific needs and size of the business.
• Lead Magnet Products: These are suggestions to attract potential customers. Tailor them to the specific pain points and goals of each niche. Consider formats like:
  • Guides: In-depth resources providing actionable advice.
  • Checklists: Practical tools for quick implementation.
  • Templates: Ready-to-use email templates that can be customized.
  • Whitepapers: Informative reports based on research and data.
  • Case Studies: Real-world examples of how your solution has helped other businesses.
  • Webinars: Live online presentations with Q&A sessions.
  • Free Trials: Let potential customers experience the benefits of your solution firsthand.
• Growth Potential: This is a general assessment of the market opportunity for each niche.

Remember to continuously test and refine your targeting, messaging, and lead magnet offerings to maximize your results. Good luck!

Example 1: E-commerce (Sustainable/Eco-Friendly Products)

• Target ICA: Eco-Conscious Conversion Catalyst (as defined previously)
• Blog Post Title: “Stop Greenwashing, Start Converting: How AI-Powered Emails Can Grow Your Sustainable E-commerce Brand”

Hook:

Are your eco-friendly products gathering dust online? You’re passionate about sustainability, but your sales emails are falling flat? You’re not alone. Many ethical e-commerce brands struggle to cut through the noise and connect with conscious consumers. Greenwashing accusations are rampant, and generic email blasts just don’t cut it anymore.

Story:

Meet Sarah, founder of “EcoBloom,” a thriving online store selling organic baby clothes. She poured her heart and soul into creating sustainable, ethically sourced products. However, her email marketing was a constant frustration. Open rates were low, click-throughs were even lower, and customers weren’t engaging. She tried everything: generic discounts, product spotlights, even heartfelt messages about her brand’s mission. Nothing seemed to work.

Sarah felt defeated. Was she doomed to be drowned out by fast-fashion giants with deep pockets? Then, she discovered the power of AI-powered email personalization. By leveraging AI to analyze customer data, segment her audience, and craft hyper-personalized messages, she started seeing a dramatic shift. She discovered that customers who bought one product were likely to buy another, and crafted emails offering deals on related products. Sarah was finally able to cut through the noise and connect with her target audience on a deeper level, building trust and driving sales.

Offer:

Ready to transform your sustainable e-commerce brand’s email marketing? We offer an AI-powered solution that helps you:

• Craft Compelling Hooks: AI analyzes your customer data to create attention-grabbing subject lines and opening lines that resonate with conscious consumers.
• Tell Authentic Stories: We help you weave your brand’s mission and values into engaging narratives that build trust and avoid “greenwashing.”
• Deliver Irresistible Offers: AI optimizes pricing, discounts, and product recommendations based on individual customer preferences, maximizing conversion rates.

Limited-Time Offer: Sign up for a free trial today and get a personalized email audit from our team of AI-powered marketing experts! [Link to Free Trial]

Example 2: SaaS (Productivity Tools for Remote Teams)

• Target ICA: Marketing/Sales/Product Manager at a SaaS Company with Remote Employees
• Blog Post Title: “Is Your SaaS Onboarding Lost in Translation? AI-Powered Emails for Remote Team Adoption”

Hook:

Building a productivity SaaS for remote teams? Great! But are your onboarding emails getting lost in the digital shuffle? If your trial users aren’t converting to paying customers, chances are your onboarding process isn’t optimized for the unique challenges of remote work.

Story:

John, the CEO of “TeamFlow,” a project management SaaS, faced this exact problem. His product was amazing – intuitive, collaborative, and packed with features. But his onboarding emails were generic, impersonal, and failed to address the specific pain points of remote teams. Users would sign up for a free trial, poke around for a few days, and then disappear.

Frustrated, John decided to experiment with AI-powered email personalization. He used AI to analyze user behavior, identify drop-off points in the onboarding process, and craft targeted emails that addressed specific concerns. He used AI to create video tutorials that demonstrated the benefits of using TeamFlow when his employees weren’t sitting next to him. Soon, John’s onboarding process became a seamless, personalized experience. Users felt supported, understood, and empowered. His conversion rates soared, and TeamFlow became the go-to project management tool for remote teams everywhere.

Offer:

Ready to unlock the full potential of your remote team productivity SaaS? Our AI-powered email solution helps you:

• Create Personalized Onboarding Sequences: AI analyzes user behavior to deliver targeted guidance and support, ensuring users quickly grasp the value of your product.
• Drive Feature Adoption: Highlight the most relevant features for each user based on their role and needs, maximizing engagement and stickiness.
• Reduce Churn: Proactively address potential issues and provide ongoing support to keep users engaged and satisfied.

Limited-Time Offer: Schedule a free consultation and discover how AI can transform your SaaS onboarding process! [Link to Consultation Scheduling]

Example 3: Marketing Agency (Marketing for Local Businesses)

• Target ICA: Agency Owner/Account Manager Specializing in Local Business Marketing
• Blog Post Title: “Ditch the Mass Blasts: AI-Powered Email Marketing for Local Businesses That Actually Works”

Hook:

Tired of seeing your local business clients’ email marketing efforts fall flat? Generic email blasts and outdated tactics just don’t cut it in today’s hyper-local market. You need a smarter, more personalized approach to help your clients connect with their communities.

Story:

Maria, the owner of a small marketing agency, struggled to deliver results for her local business clients. Her clients’ email lists were growing stale, open rates were declining, and click-throughs were abysmal. She felt like she was throwing spaghetti at the wall, hoping something would stick.

Then, Maria discovered the power of AI-powered email marketing. She used AI to analyze local customer data, identify key demographics, and craft hyper-targeted messages that resonated with the community. She used AI to create local landing pages that corresponded with the email’s message to make it even more relevant. With the help of AI, Maria’s agency became the go-to marketing partner for local businesses, helping them drive foot traffic, increase sales, and build lasting relationships with their customers.

Offer:

Ready to transform your local business clients’ email marketing results? Our AI-powered solution helps you:

• Hyper-Personalize Email Campaigns: AI analyzes local customer data to create highly targeted messages that resonate with specific demographics and interests.
• Drive Foot Traffic to Local Businesses: Promote special offers, events, and promotions that encourage customers to visit local stores and restaurants.
• Build Lasting Customer Relationships: Foster loyalty and engagement through personalized email sequences that provide value and build trust.

Limited-Time Offer: Partner with us and receive a free AI-powered email marketing strategy session for one of your local business clients! [Link to Partnership Inquiry Form]

Adapting for Emails and Sales Pages:

• Emails: Use the “Hook” as your subject line and opening paragraph. Condense the “Story” into a brief, compelling anecdote. Highlight 1-2 key benefits from the “Offer” and include a clear call to action.
• Sales Pages: Expand on each section of the blog post. Include visuals, testimonials, and detailed explanations of your features and benefits. Focus on addressing objections and building trust.

Remember to tailor these examples to your specific voice, brand, and target audience. Good luck!

The Big Picture:

We’re using super-smart computer programs (AI) to write awesome sales emails. These emails will get more people interested in buying what we’re selling. We’re focusing on different groups of businesses to see who likes our emails the most.

Here’s how we’re doing it:

• Hook: We grab their attention right away with a catchy opening!
• Story: We tell a story that makes them care and shows how we can help.
• Offer: We give them something great that they can’t resist!

Presentation Bullet Points:

• What We’re Doing: AI Sales Emails
  • We’re using computers to write better emails.
  • Emails are to try and sell more of our products or services.
• Why?
  • To get more customers!
  • To make more money!
  • To save time writing emails!
• How? Hook, Story, Offer!
  • Hook: Like a fishing hook! Grab their attention FAST!
  • Story: Tell a story that makes them care.
  • Offer: Give them something amazing they want!
• Who Are We Talking To? (Our Top 3 Groups)
  1. Eco-Friendly E-Commerce: Online stores that sell green stuff.
  2. SaaS for Remote Teams: Software that helps people work from home.
  3. Marketing Agencies for Local Biz: Agencies that help local stores get customers.
• Example: Eco-Friendly E-Commerce
  • Hook: “Tired of your green products not selling?”
  • Story: “Meet Sarah! She made great stuff but needed better emails…”
  • Offer: “Let our AI write amazing emails for you!”
• Your Jobs (Team):
  • Marketing: Tell these groups we can help them!
  • Sales: Get them to try our AI email service!
  • Copywriting: Make the emails even better!
• Lead Magnets:
  • Guide: Helps to draw clients in to our business.
• Big Goal:
  • Help these businesses grow, make more money, so we can grow and make more money too!

Important Stuff to Know:

• Eco-Friendly E-Commerce: These people care a lot about the Earth. Make sure our emails sound honest and trustworthy.
• SaaS for Remote Teams: These people want to make working from home easier. Show them how our AI emails can help their customers use their software better.
• Marketing Agencies for Local Biz: These people want to help local stores. Show them how our AI emails can get more customers through the door.

Team Tasks:

• Marketing Team:
  • Find these businesses online (like on Google or social media).
  • Tell them about our awesome AI email service!
• Sales Team:
  • Talk to these businesses and explain how we can help them.
  • Get them to sign up for a free try-out!
• Copywriting Team:
  • Look at the emails the AI writes and make them even better!
  • Make sure they sound friendly and helpful.

What Success Looks Like:

• More people trying our AI email service.
• More people liking our emails and sharing them.
• More businesses making more money because of our emails!

Let’s work together to make these AI emails amazing and help our customers succeed! Any questions?

The Main Goal:

We wanted to see if using smart computer programs (AI) to write emails would help us get more customers and make more money. Good news: It looks like it can!

Presentation Bullet Points:

• What We Did: Smart Emails!
  • We used computers (AI) to help write better sales emails.
  • These emails try to get people to buy our stuff.
• Why Did We Do This?
  • To get more customers.
  • To make more money (bigger profits!).
  • To test new technology for future endeavors.
• How Does It Work? (Hook, Story, Offer)
  • Hook: Grabs attention right away! Like a good joke to start a speech.
  • Story: Tells a story people care about and can relate to.
  • Offer: Gives people something valuable they want.
• Who Did We Talk To? (Our Target Groups)
  1. Eco-Friendly Online Shops: Stores selling green, Earth-friendly products.
  2. Software for Remote Workers: Companies making tools for people working from home.
  3. Marketing Helpers for Local Stores: Agencies that help small, local businesses get noticed.
• Example Time! (Eco-Friendly Shops)
  • Old Way: “Check out our new products!” (Boring, right?)
  • New Way:
    • Hook: “Are your green products not selling as much as you hoped?”
    • Story: “Meet Sarah! She had a great idea but needed better emails…”
    • Offer: “Let our AI write amazing emails that help you sell more!”
• What We Learned:
  • AI can help us write emails faster.
  • AI can help us make emails more personal.
  • More people are interested in our emails when they are personalized
• The Numbers:
  • (Here, put in the actual numbers! For example:)
    • “We sent out X number of emails.”
    • “Y% more people opened the AI emails.”
    • “Z% more people bought something because of the AI emails.”
  • (Even if the numbers are small, highlight the potential for improvement.)
• Money Talk:
  • Because more people opened the emails and bought things, we made more money!
  • (Again, put in real numbers here, if you have them.)
• Next Steps:
  • Keep using AI to write emails and make them even better.
  • Talk to more of these business groups.
  • Test out new emails and new techniques and keep trying.
• The Big Picture (Again):
  • AI can help us get more customers and make more money.
  • This helps our whole company grow and be successful.
• Thank You!
  • Thank the team for their hard work!
  • Open the floor for questions.

Key Points to Emphasize:

• Simplicity: Avoid technical jargon. Use clear, concise language.
• Relatability: Frame the results in terms that everyone can understand (e.g., money, customers).
• Visuals: Use charts and graphs to illustrate the results. (Keep them simple and easy to read.)
• Potential: Even if the results are modest, emphasize the potential for future growth and improvement.
• Collaboration: Highlight the importance of teamwork and ongoing effort.

Remember to practice your presentation and be prepared to answer questions. Good luck!